Newsweek launched its online magazine after closing the presses on the print version late last year, and it’s beautiful. With the help of digital agency, Huge (known for their great work with HBO GO, and the CNN site re-haul) they have made their site achieve something that I previously had thought to have gone away. News is fast and ever changing, but this weekly magazine is staying weekly; only to be updated every Wednesday. Newsweek will deliver the same in-depth coverage and compelling stories, but with a more editorial presence than its online companions.
Incredibly, the site gives an intimate feeling that makes you want to stay there. It makes you want to read the 3,000 word articles. All of them. Not just skim through some bullet points. And being aware of it’s semi-static nature gives it the stable quality we value in print, so you can go back and finish or pick up where you left off again and again (for 7 days at least).
I wonder if any others will follow suit with this plan or if it will be ultimately successful for them. I have to admit I still didn’t pay for a subscription.
Initially, the magi-site (yea I just made that up. copywrited.) that crossed my mind as most similar was for T Magazine; the Times was also behind this digital masterpiece from December. Which was actually a huge influence on what Newsweek hoped to accomplish with their site, but on a weekly basis. What does this say for print media, if anything? What does this do to the digital landscape? Even the guy who bought the magazine is skeptical. What does this mean for long format writing in the digital world? Perhaps we aren’t just moving towards 140 characters and tagging images.
I applaud it. And can’t wait to settle in with my laptop (No I don’t have a tablet. Shocking I’m sure.) tonight for a good read.