Squeak of the Week

Generate a bunch of content quickly.   MORE CONTENT If content is king, generating content is the key to the kingdom. Just how does a company find the time to ascend to the throne and generate content? A couple ways, actually. Services like Brafton and Reachcast not only make it possible, they make it workable. [...]

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Suit the action to the word, the word to the action. ~ William Shakespeare (Hamlet: Act 3, Scene 2) “Should we have a blog?” said the client. If I had a Bulleit Neat for every time a client asked that question, this blog post would be coming to you live from Betty Ford. The term [...]

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Concluding our series on Making the Brand: Qvidian – here’s a short video on how we took two different companies and remade them into one unified brand—The Sales Gamechanger. Read the rest of the Making the Brand series: (Part 1) The Name of the Game (Part 2) Finding the Sweetspot (Part 3) What’s the Big [...]

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A few years ago, when I was working for Luxottica Retail, I became friends with a coworker in the Consumer Insights Group, Scott Aaron. Even though he is in violation of my rule to never trust a man with two first names, we bonded quickly over our love for consumer insights… and all things sarcastic. [...]

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Confession: I have a problem. I’m a foodie. I’m addicted. It’s all the internet’s fault. That’s not to say I’m addicted to food, but rather perhaps the culture, processes, science, and creativity of food. And these days it is so painfully easy to get my foodie fix: technology enables my addiction. It has changed the [...]

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