Squeak of the Week

Entries Tagged as 'Advertising'

Cincinnati’s Secret Start-Up Sprint Weekend

March 5th, 2010 · 1 Comment

People outside of Cincinnati (recent Vanity Fair article and response) might see us as behind the times or maybe we are too humble for our own good. Either way there are a lot of great, innovative people and companies in our region.
You might have recently heard about Secret Cincinnati – which started as a Facebook [...]

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Tags: Advertising

Location-Based Mobile Apps: REVIEW: Foursquare

March 5th, 2010 · 3 Comments

Location-aware social networks allow you to tell your friends where you are so you can meet up, have a drink, and hang out simply by “checking in” on your smart phone. One of the more popular networks, Foursquare, incorporates competitive elements to keep users interested.
Created by one of the co-founders of Dodgeball (purchased and killed [...]

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Tags: Advertising

Logorama

February 11th, 2010 · No Comments

Academy Award-nominated short film, Logorama, explores just how branded our society has become. Watch it and you’ll feel pretty smart for how many brand identities you recognize or completely disgusted with yourself for how many brand identities you recognize by the end. Either way, it’s a cleverly created piece of work.
Warning: Contains adult situations. Language [...]

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Tags: Advertising

Can viral marketing be manufactured?

February 5th, 2010 · 15 Comments

I came across a company online that guaranteed they could fashion communications that would go viral successfully. Neat trick, but how do they do that, exactly?

Viral marketing, by its widely accepted definition, is a strategy that encourages people to view and pass on a message to others, creating, ideally, exponential growth in the exposure of [...]

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Tags: Advertising

Aardvark Breaks Down Village Search Paradigm

February 2nd, 2010 · 1 Comment

Our friends over at Aardvark sent us some exciting news late last week. Their research paper,“Anatomy of a Large-Scale Social Search Engine” (originally published back in October 2009) was selected to be presented at WWW 2010. This happens to be the same venue that Google presented their research paper, “Anatomy of a Large-Scale Hypertextual Web [...]

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Tags: Advertising