Squeak of the Week

I came across a company online that guaranteed they could fashion communications that would go viral successfully. Neat trick, but how do they do that, exactly? Viral marketing, by its widely accepted definition, is a strategy that encourages people to view and pass on a message to others, creating, ideally, exponential growth in the exposure [...]

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Forget frail humans. They mean well. They talk about change. But they are simply too slow in bringing it. What we need is sweeping, unstoppable change. We need the ultimate uniter, something brutally implacable, mission-focused and preferably smelly. A giant, scaly monster born from some human-made disaster (nuclear radiation, ocean pollution, reality TV – take [...]

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I’d like to take a moment to thank the leading thinkers of the advertising industry who’ve selflessly dedicated themselves to documenting and sharing their wisdom. I’ve read a few of their books. They were very nice. I will, however, never read another one. Don’t need to. I have a cat. I recommend this to everyone. [...]

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Acknowledge, fix problem while updating product Recent pet deaths and a recall of tainted pet food have left millions of pet owners angry and – even worse for the commercial pet food industry – wary about what they feed their dogs and cats. The initial 16 deaths confirmed by the Food and Drug Administration have [...]

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