Brand strategy is not marketing.
Brand Strategy: Marketing’s North Star
May 16th, 2012 · No Comments
Tags: Seeds of Inspiration
The Buzz About Bonnaroo – Integrating right partners with the experience
May 14th, 2012 · No Comments
Ben & Jerry’s discovered that a good sponsorship partner is one that jibes with your brand personality.
Tags: Seeds of Inspiration
Win the Pitch: Tips from Mastercard’s "Priceless" Pitchman – Kevin Allen – Harvard Business Review
May 10th, 2012 · No Comments
Take the time to dive deep into the understanding.
Tags: Seeds of Inspiration
Brand Strategy: Set Up A Positive and Attack
May 9th, 2012 · No Comments
When you have a good differential element, you have power.
Tags: Seeds of Inspiration
The Power Of Brands Lies In Shared Values
May 1st, 2012 · No Comments
So true. So true, indeed. Harness the good, people.
Tags: Seeds of Inspiration
