Squeak of the Week

Consumer Reports is getting feisty in its old age. After more than 70 years, the magazine has decided that a review isn’t enough for a bad product — its provocative new ad campaign warns against buying extended warranties."

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Heralding a sea change in media distribution—the ambitious project seems to have reconciled two once-vicious competitors, NBC and Fox, into working cooperatively online—the new Hulu is "also a prime example of Gen Y-oriented design."

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UNICEF’s Tap Project asks diners to pay $1 for tap water they normally enjoy for free. All the money raised works to improve access to safe water and sanitation facilities in schools and communities around the world. See www.tapproject.org for more info.

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In 1954, car designer Alden Giberson came up with a name that would power a hot new Ford product every bit as effectively as its standard V-8 engine. That name was the Thunderbird, and for his efforts, Giberson won a $95 suit and a $42 pair of trousers.

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The South by Southwest music festival begins in Austin, Texas, today. Of the hundreds of acts hoping to break big, 763 have offered an mp3 of their still-unknown sound. PAUL FORD listened to them all, all the way through.

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