Think Before You Click

Big Brother is Watching

Everyone has some proverbial skeletons in their internet browsing history, whether it be celebrity gossip sites – Kim Kardashian did what?? – or Amazon searches for Michael Buble’s latest album.

But Facebook users beware: Unless you want to be inundated with advertisements for these guilty pleasures, you may not want to click on the potentially embarrassing links. According to CNN, a new system will allow advertisers to bid on certain searches, and if they win the bid, their ads will be prominent next time you log on to the social networking site.

The news may further drive worries of Facebook being the next “Big Brother,” but some experts say the personalized advertisement will benefit everyone, from companies that will make more money to users who will notice advertisements that are actually for products, activities and services they’re interested in.

The new system mirrors the business model of Google AdWords, which caters to companies that create ads and choose keywords related to the business. Companies pay only if people click on the ads, so good search engine optimization is important, as it will be for the bids on Facebook’s new system.

“By bidding on a specific impression rather than a larger group, advertisers are able to show people more relevant ads while also running more efficient and effective campaigns,” a Facebook spokeswoman said in a written statement.

About Steve Deiters

Steve graduated from Miami University in 1982, before flexing his creative muscle at Creative Dimensions, Richardson Advertising, Stockton West Burkhardt, and Tepe Hensler Westerkamp before co-founding The Creative Department in 1992. A writer by trade, Steve brings decades of strategy development, acrylic ad trophies and inspired creative work to a wide range of clients.

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