Since merging in June 2010, Kadient, Inc. and Sant Corporation continued to operate under their separate brand names. Today we are proud to announce the launch of their new unified brand—Qvidian. Qvidian offers a complementary suite of cloud computing solutions that enable sales teams to work smarter, faster, and with greater success.
After the Qvidian name was created by Strategic Name Development in Minneapolis, the Creative Department was responsible for crafting a new brand identity and positioning and transforming them into creative executions for the web, print, business collateral, and trade show booth. And all of this was accomplished in just 4 months.
Creative Director: Lauren Anderson
Associate Creative Director & Designer: Brandon Blank
Content & Strategy: Sean Biehle
Strategy: Jacqui Killen
Developers: Robb Hedrick, Ian Monk, Jeff Lay
SEO: Adam Mueller, Chris Fryberger, Jonathan Sexton
Brand Leader: Jacquelyn Baker
Project Manager: Becky Singson
This week we also begin a new series on Squeak of the Week—Making the Brand. Each piece will show you step-by-step how we took two different companies and remade them into one unified brand—The Sales Gamechanger.
Read Part 1: The Name of the Game»
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