When you go from having a few hundred Twitter followers to ten thousand, something unexpected happens: Social networking starts to break down. Why? Because socializing doesn’t scale. Once a group reaches a certain size, each participant starts to feel anonymous again, and the person they’re following — who once seemed proximal, like a friend — now seems larger than life and remote. So the conversation stops.
Archive for February, 2010
"Foursquare is going to have some massive authentication issues to deal with if they are going to grow larger than their current size." Jim Bumgardner games Foursquare by checking into places across the globe using a simple script. His "cheating" exposes the inherent flaw that is present in many of the location-aware apps. (My brother in Seattle, regularly checks into my St. Louis brother's house.)
Part of the challenge is that agency growth usually takes you by surprise. It's seldom a straight upward curve with a steady rate of growth every year. It's more like sharp spikes followed by plateaus. Success breeds success. One win leads to another. When you're six people, a new account may double the size of the agency. Now you need more space. Before you know it, you've got a hungry beast to feed. Each successive jump gets harder to make as the number of employees increase, and the revenue gets bigger.
Tactics to learn faster, retain information better or just enjoy the process of learning more.
Google has just announced via tweet that it's integrating Facebook Page updates into its real-time search results.