Squeak of the Week

How Social Media Helps One Small Business Connect with Fans

Sean | February 5th, 2010



What makes Tom Bihn’s social media efforts successful? Among the keys are product passion and that the social media networks are updated regularly. Engagement is going on among members on these platforms, not simply the company broadcasting promotional messages. Each social media platform has unique Tom Bihn content that doesn’t overlap with the other platforms the company is on, yet at the same time, they’re integrated and linked to each other.

Tags: Seeds of Inspiration