Squeak of the Week

Recently BMW has been running a promotional campaign to encourage users of BMW Financial to log into their account, pay their bill online and sign-up for auto-pay. This campaign is actually pretty interesting, seeing as owners get credit for using certain features of their online account for the past several months. As the customer continues [...]

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Procter & Gamble Co. loves Facebook after all, and besides encouraging brands to develop a presence there, the world's biggest marketer has opened an office in Silicon Valley to help develop social-networking systems and digital-marketing capabilities with the website.

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If you hated Ticketmaster before, get ready to hate them even more.

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DIrected Edge is launching a free API for its recommendations platform (Amazon-like, Netflix-like recommendations) so that developers can create new applications for it.

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If your business deals in ideas, control will stifle them. If your organization deals with the public, control will inevitably alienate your best customers. When United Airlines tries to control the way customers deal with their policies, they end up with United Breaks Guitars, not profits or market share.

Worse still, a rapidly changing competitive environment means that control is a losing strategy.

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