Recently BMW has been running a promotional campaign to encourage users of BMW Financial to log into their account, pay their bill online and sign-up for auto-pay. This campaign is actually pretty interesting, seeing as owners get credit for using certain features of their online account for the past several months. As the customer continues to complete different activities, they are included in contests for prizes and unique experiences related to golf.
I love to golf and I use BMW’s online services all the time so it is nice to see that I could actually win for doing what I do each and every month.
The issue with this execution is the account log in page takeover. While takeovers are usually pretty interesting, this one is flat out annoying. Not only has it been in place for several months, it prevents you from actually logging in to your account. It takes you to a landing page that makes you then link back to the real log-in screen.
Why slow down access to the user’s online account when you are trying to encourage usage?
Screen shot of take over:
Screen shot of same page without takeover:
3 responses so far ↓
1
drewmckenzie
// Jan 28, 2010 at 4:52 pm
BMW: When Not To Take Over A Site http://bit.ly/amNCNx
This comment was originally posted on Twitter
2
Sean
// Jan 29, 2010 at 11:25 am
Seems like they might not want you to pay your bill, eh?
3
drew
// Jan 29, 2010 at 11:37 am
agreed but I figure that hurts me more than it hurts them
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