‘Viral Loop’ shows how viral marketing boosts start-ups

What's a viral loop? Think Hotmail. In 1996, the firm placed a link in every online message offering the recipient the ability to set up his or her own free Web-mail account. Within 30 months, Hotmail went from zero to 30 million members. Viral networks include big guns such as Facebook, Twitter and LinkedIn, along with hundreds of others around the world.

It's pervasive. "Because we are almost constantly communicating with friends, family and colleagues over a vast viral plain, our written self-expressions, whether they be forwarded e-mails, ideas, jokes, links or memes, spread virally. Not just person to person, but social cluster to social cluster. As the Internet continues to go more mobile, becoming gradually untethered from the desktop, this viral plain is both breaking up and expanding." http://bit.ly/6QNxp4

About Sean Biehle

I’m a Taurus who enjoys rainy Sunday afternoons, open source technology, and unicorns.

From CVS to Costco, Retailers Put the Screws to Brands

Costco's recent decision to strip Coca-Cola products from its shelves in a pricing dispute is the highest-profile sign yet that the age-old battle between marketer and retailer is escalating, due to the growing power of private label, looming package-goods deflation in the face of falling commodity prices, rising pressure on retailer margins, and softening volumes. Facing those factors and armed with data from loyalty cards, retailers are getting savvier about which brands to keep and which to lose. http://bit.ly/83EavQ

About Sean Biehle

I’m a Taurus who enjoys rainy Sunday afternoons, open source technology, and unicorns.

The Big Money Facebook 50: Our first annual ranking of the companies making social media work.

How did we compile this list? First, we defined a universe: A company did not qualify for this list unless its Facebook page(s) had a minimum of 200,000 fans. Within that universe, we rated the companies using a variety of criteria: how often they update their Facebook offerings; the level of engagement demonstrated by their fans; how fast a company’s site has grown; and how creatively the companies are using their Facebook presence, as evaluated by a distinguished panel of outside judges. http://bit.ly/5aKjZN

About Sean Biehle

I’m a Taurus who enjoys rainy Sunday afternoons, open source technology, and unicorns.

5 Cool Ways Brands Are Using Facebook for Black Friday and Beyond

‘Tis the season to use social media for holiday shopping. In fact, data from eMarketer shows that 17% of all consumers are using social media for their holiday shopping needs, and brands are proving to be savvier than ever with their online holiday shopping bag of tricks. http://bit.ly/51lVKL

About Sean Biehle

I’m a Taurus who enjoys rainy Sunday afternoons, open source technology, and unicorns.

VIDEO: 30+ Examples of What Social Media Success Looks Like

Great video that "showcases that social media can help you achieve success on almost any front. While the video uses familiar nomenclature like ROI, many pieces of social media behave so differently than anything we have ever seen, that I prefer to use “What does or will success look like?” rather than “What’s the ROI?”

After all, why are we trying to measure social media like a traditional channel? Social media touches every facet of business and it should be viewed more as an extension of good business ethics. Which, if done properly, will harvest sales down the line." http://bit.ly/5xi7EH

About Sean Biehle

I’m a Taurus who enjoys rainy Sunday afternoons, open source technology, and unicorns.