Squeak of the Week

Since Time Warner CEO Jeff Bewkes made headlines in March by unveiling plans for an industry-wide initiative called TV Everywhere, a variety of labels have been attached to it — "a Hulu for cable," "online authentication," among them. But two panels at the Cable & Telecommunications Association for Marketing Summit in Denver this week, entitled "Audience Measurement 4.0" and "Multi-Screen Access: Challenges & Opportunities," shed some light on what TV Everywhere is, isn't and needs to be. http://bit.ly/3c310K

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Companies that offer products with the fewest number of ingredients compared with rivals stand to win big in 2010, says Lynn Dornblaser, trends guru at Mintel. Mintel has tracked decreases this year in the average number of ingredients in 19 product categories including dairy products, processed meats and even pet foods. http://bit.ly/2jHEOr

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Amazon Relational Database Service (Amazon RDS) is a web service that makes it easy to set up, operate, and scale a relational database in the cloud. It provides cost-efficient and resizable capacity while managing time-consuming database administration tasks, freeing you up to focus on your applications and business. http://bit.ly/1QBYXt

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"Convert, Zip and Download" lets you bundle your Google Docs in a format of your choice (MS Office, Open Office, PDF, etc.) and download them as a zip file. http://bit.ly/3z0Hk4

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Google rolls out a new experiment on Google Labs called Google Social Search that helps you find more relevant public content from your broader social circle. http://bit.ly/YFWQQ

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