Squeak of the Week

The Obama administration is once again using iVillage to spread its message about health care reform.

On Friday (Oct. 30) the women-aimed service and community site will hear directly from Secretary of Health and Human Services Kathleen Sebelius via a White House produced video during which the former Kansas governor will answer questions submitted by users. Last week Michelle Obama released a similar health care-focused video on iVillage. http://bit.ly/2tSKpf

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Unilever owns Axe, the personal care line that goes after young men using unusual marketing tactics, like taking over a Hamptons club for a summer. To introduce a leather-scented deodorant called Axe Instinct, Axe sought out about 20 street musicians and college bands in several cities, using Craigslist, MySpace and other Web sites. In exchange for an estimated $1,000, Axe asked the musicians to put up “Axe Instinct” signs, offer free deodorant samples when they play and, a few times a day, sing a ditty “Look Good in Leather” that Axe is using in its commercials. The musicians’ stints started in September and run through the end of the year. http://bit.ly/1IeR9m

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Online marketers had better not be negligent. Good creative makes a successful campaign, but data from Dynamic Logic suggests that the worst-performing campaigns can actually negatively affect brand metrics. http://bit.ly/26ZGHZ

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World's first award winning "working" iPhone costume created by Reko Rivera and John Savio. Specifications are 42" Display, 1.5 Hours of Battery Life, 85 lb and the "real" iPhone can charge connected to the USB on the display. The two costumes have 3 batteries each with a total runtime of 4.5 hours before needing to be charged overnight http://bit.ly/DPkG

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Display advertising players are searching the search-ad space for lessons, in hope of making online-advertising more relevant to consumers and advertisers — and capturing some of the value search has been able to command in the space.http://bit.ly/16gEWr

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