Squeak of the Week

Entries from September 2009

Google does not use the keywords meta tag in web ranking

September 21st, 2009 · 1 Comment

"Google has ignored the keywords meta tag for years and currently we see no need to change that policy." http://bit.ly/3SdTa1

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Tags: Seeds of Inspiration

Why Pay For Two?

September 21st, 2009 · No Comments

To help Cincinnati Bell launch their new WhyPayForTwo plan, we recently designed a microsite for them, at appropriately enough, WhyPayForTwo.com. The site features a calculator that helps you determine whether paying one low price for your home internet connection and data connection on your smart phone can save you money over your current plan. Creative [...]

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Tags: Advertising

Better Signs of Trouble

September 21st, 2009 · 1 Comment

Fogelson-Lubliner, Sam Potts, Paula Scher, Neville Brody and Jeff Knowles redesign the US Department of Homeland Security's color-coded terror threat alert system. Kurt Andersen provides audio commentary on the proposals. http://bit.ly/3CHsoW

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Tags: Seeds of Inspiration

Effective Twitter Backgrounds: Examples and Current Practices « Smashing Magazine

September 21st, 2009 · 1 Comment

Your profile page is the only place on Twitter where you get opportunity to showcase your visual brand and possibly communicate additional information that can last longer than a tweet. You can customize your profile page by changing background, text and link colors. It’s as simple as changing the skin, but ability to change background image has allowed designers to create really unique profile pages.

Primary focus of this article is to explore various techniques to create unique, memorable and effective Twitter profile pages. http://bit.ly/3iqfO8

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Tags: Seeds of Inspiration

Media Convergence

September 17th, 2009 · 1 Comment

Great video from the Economist. The surge of new technologies and social media innovations in today's environment is significantly altering the future media landscape for marketers. Consumer behaviour is changing and the way marketers reach their audience must also change. Marketers are searching for new ways to not only reach their customers, but to understand them, to peer inside their minds. As the level of consumer understanding increases, so can the knowledge of how best to reach them. However the plethora of tools at a marketers disposal is not easy to navigate and real learning comes from a real understanding of the future of media convergence. http://bit.ly/zaOZ5

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Tags: Seeds of Inspiration