Squeak of the Week

This summer, some Boston University students thought they were attending a morning lecture by a renowned cultural anthropologist in an advertising class. But the 14 students unknowingly became stars in a new McDonald’s TV commercial for iced and hot coffees, which will begin airing nationwide on Sept. 1.

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Marketers trying to wring the most out of their ad budgets will find massive waste in a place they might not think to look: their own request-for-proposal and briefing process to agencies.

Casey Jones
Casey Jones
That's the sobering takeaway from a survey last month of more than 250 senior executives at a variety of top marketing agencies. Agency executives reported that at least 30% of their staffs' time is ineffective or wasted due to poor communication from their clients. For large marketers, that could mean millions of dollars in needless agency fees and misguided ad campaigns.http://bit.ly/m6w8g

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"Thanks to Twitter's rising popularity — and its finite, 140-character message length limit — free URL shortening services have been all the rage recently. But they should not become a critical part of your company's infrastructure." Read more by following this short-URL http://bit.ly/yEcZ4

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"New media creates a blizzard of tactical opportunities for marketers, and many of them cost nothing but time, which means you don't need as much approval and support to launch them.

As a result, marketers are like kids at Rita's candy shoppe, gazing at all the pretty opportunities." http://bit.ly/VZvu2

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"A powerful new film about advertising and inspiration, it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them." http://tr.im/vimQ

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