Squeak of the Week

Marketers may be adopting social media in droves, but are consumers reciprocating by following or becoming a fan of companies and brands on social media sites? According to recent data, the answer would seem to be a resounding ‘yes’. http://bit.ly/93lkt

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IKEA abandons ~50 years of Futura and Century Schoolbook for Verdana. In an interview with Swedish design magazine CAP&DESIGN [translation here] the reason for the change is to be able to use the same font in all countries, including Asian countries. Also they want to be able to give the same visual impression both in print and the web. http://bit.ly/2GcMGq

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"Targeting by site yields important benefits for advertisers," said Scott McDonald, Condé Nast SVP of research. This, my friends, is what Google calls "Relevance." http://bit.ly/lCgfd

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The higher castes of high school moved to Facebook. It was more cultured, and less cheesy. The lower class usually were content to stick to MySpace. Any high school student who has a Facebook will tell you that MySpace users are more likely to be barely educated and obnoxious. Like Peet’s is more cultured than Starbucks, and Jazz is more cultured than bubblegum pop, and like Macs are more cultured than PC’s, Facebook is of a cooler caliber than MySpace.http://bit.ly/TLANv

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Typedia is a community website to classify typefaces and educate people about them. Think of it like a mix between IMDb and Wikipedia, but just for type. http://bit.ly/2sDyWd

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