Squeak of the Week

Recognizing the growing need for web-based legal information for consumers, LexisNexis has teamed up with The Creative Department to dig into understanding their target audience and ultimately creating broad brand awareness for Lawyers.com. The Creative Department is working alongside fellow Cincinnati-based agency, Empower MediaMarketing, to create a strategy for enhanced, interactive communication. As LexisNexis’ only consumer facing brand, Lawyers.com is striving to become the premier legal destination on the web, providing hundreds of pages of content and videos, and allowing the opportunity for consumers to connect with attorneys regarding individual legal issues. In order to build a strong brand identity that met the needs of the Lawyers.com consumer audience, the Creative Department and Empower crafted an interactive brand awareness program based on key life event issues.