First it was Marcia, Marcia, Marcia! Now it’s Alice, Alice, Alice. When will Jan ever catch a break?
Online marketplace, Alice.com, enters an already crowded ecommerce space today with an intriguing economic proposition for consumers and packaged goods companies. Consumers get free shipping and low prices on everything from detergent to bodywash to toilet paper and CPG manufacturers like P&G get to pocket some of the retail markup traditionally taken by the likes of retailers like Kroger and Wal-mart. The site works like Peapod.com or the now defunct Webvan in that it’s kind of a personal shopper of sorts. You tell Alice what you need, and then you get an ‘Alice’ box delivered directly to your door. There’s a minimum order of 6 items and you gotta pay state sales tax, but if you have a family and want to avoid a lengthy trip to the store for household staples, Alice might be a good bet.
