We’ve been talking a lot internally about the great job the creative team at BBDO does of incorporating the bars from the “More bars in more places” theme into every visual ad, whether it be print, OOH, or TV. Take for example the current :30 TV spot featuring Blake Mycoskie, the Chief Shoe Giver for TOMS Shoes.
AT&T / TOMS Shoes Commercial from SJ Yeom on Vimeo.
From the opening shot, with the chaffs of wheat blowing in the wind, to the close, with the tires on the playground, it seems like EVERY shot has the five bar icon. How many can you count?
TOMS Shoes One for One program operates on a simple premise: For every pair you purchase, TOMS will give a pair of shoes to a child in need. It’s a worthy cause, and I can attest to the fact that the shoes are very comfortable (they tend to run small for mens’ sizes, though, so take that into consideration when ordering).
You can watch the making of the TOMS Shoes ad here:
6 responses so far ↓
1
creativedept
// Jun 10, 2009 at 11:38 am
Squeak of the Week, AT&T Tom’s Shoes – http://tinyurl.com/ktyacq
This comment was originally posted on Twitter
2
creativedept
// Jun 10, 2009 at 11:38 am
Squeak of the Week, AT&T Tom’s Shoes – http://tinyurl.com/ktyacq
This comment was originally posted on Twitter
3
Keith Instone
// Jun 10, 2009 at 11:48 am
Blake was in Ohio in April and spoke at a BGSU conference – http://www.business.bgsu.edu/DallasHamilton/Sebo2009/ – it was very inspiring, both in a “warm and fuzzy” sense and in a “bottom line” sense. Nice business model that bakes in making the world a better place.
4
Sean
// Jun 10, 2009 at 11:59 am
Thanks for sharing, Keith. Order some shoes!
5
Laura
// Jun 29, 2009 at 2:47 pm
Does this program also help children in the United States,i.e., American Indian children on the reservations? If not, why? The in third world conditions!
Thanks
6
Sean
// Jun 29, 2009 at 3:23 pm
Good question, Laura. TOMS Shoes does do shoe drops in the United States. So far they have distributed shoes to kids in Mississippi, Florida, and Kentucky. You can read more about their USA Shoe Drops on the TOMS Blog.
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