Challenging convention
Sean | May 28th, 2009
"There are four things to keep in mind when deciding to challenge a convention. You should incur the costs and hassles of inventing a new way to do things when you can are prepared to deal with all four. The costs can be huge, because a new user convention can slow people down or turn them away. A new financing convention makes it harder to raise money. A new hiring convention causes some people to avoid you..."
Read more at Seth Godin's blog»
Tags: Seeds of Inspiration
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