Squeak of the Week

The rapper 50 Cent is among the legion of stars who have recently embraced Twitter to reach fans who crave near-continuous access to their lives and thoughts. On March 1, he shared this insight with the more than 200,000 people who follow him: “My ambition leads me through a tunnel that never ends.”

Those were 50 Cent’s words, but it was not exactly him tweeting. Rather, it was Chris Romero, known as Broadway, the director of the rapper’s Web empire, who typed in those words after reading them in an interview.

“He doesn’t actually use Twitter,” Mr. Romero said of 50 Cent, whose real name is Curtis Jackson III, “but the energy of it is all him.”

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Yet more proof that MSN.com is a good area for advertiser to experiment.

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According to a new survey by Lightspeed Research and the Internet Advertising Bureau, the online audience wants advertisements that are relevant, useful and incentified with money off, but the results reveal that there are key differences by age group when developing appealing advertising executions.

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Litmus is lightning-fast, reliable and affordable. It's relied upon by thousands of smart freelancers and switched-on agencies; as well as big companies like Yahoo!, Facebook and eBay.

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The role of mobile internet access in evolving digital lifestyles is the cornerstone of the second typology of information and communication technology (ICT) users developed by the Pew Research Center's Internet & American Life Project.1 The typology places ICT users into 10 groups and, notwithstanding variation among them, the groups fit into two baskets, with the groups' collective judgments on mobility being the pivot point.

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