Squeak of the Week

Creative Department clients often ask me how to write for websites and blogs, here’s are some tips that will help attract readers and are search engine-friendly. Make content top heavy. That first sentence should sum up exactly what we are trying to communicate AND incorporate the Search Engine Optimization (SEO) keywords that will help prospective [...]

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WPP's Mindshare unit has cut a deal to begin serving ads to social media users based on the time they actually spend engaged on social media sites, and the advertising content surrounding them.

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Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS Centennial Business Summit in October.

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This past week we relaunched the Busken Bakery website, giving it a new look and better functionality. Check it out and order yourself a Schnecken while you’re there.

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On October 31st Virgin fired 13 of its cabin crew who had posted derogatory comments about its safety standards and some of its passengers on a Facebook forum. Among other things, crew members joked that some Virgin planes were infested with cockroaches and described customers as “chavs”, a disparaging British term for people with flashy bad taste. On November 3rd BA began investigating the behaviour of several employees who had described some passengers as “smelly” and “annoying” in Facebook postings.

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