Some People Out There In Our Nation
Don’t Have Maps

At least that’s what Miss South Carolina so famously led us to believe during the 2007 Miss Teen USA pageant. The reason that 1/5 of Americans can’t locate the U.S. on a world map is simply because they don’t have maps.

With all due respect to 3rd runner-up to the Miss Teen USA crown, I’m gonna have to beg to differ.

We’ve got maps. It’s just that they aren’t very good.

It’s possible that the 1/5 of Americans who can’t locate the U.S. on a world map work for a large, yet cartographically challenged, corporation. After all, there are some companies out there who aren’t even sure how to find their own offices on a map. It’s a wonder their employees ever get to work.

Take Procter & Gamble, for example. P&G is one of the largest consumer products manufacturers in the world. They operate in more than 80 countries worldwide, but don’t seem to have a firm grasp on where their corporate headquarters are.

By the looks of the P&G map, Cincinnati isn’t in southern Ohio, it’s in the middle of a cornfield outside of Salina, Kansas (800 miles and 4 states west).

P&G’s Canadian offices don’t fare much better.

Torontoans will likely be disappointed to learn that their fair city has relocated from the shores of Lake Ontario to the shores of Wapawekka Lake in Saskatchewan (3200km and 2 provinces northwest).

Sadly, P&G is not alone. Enfatico, the WPP advertising agency created to handle one client – Dell – also has problems locating their Toronto office.

T.O. looks like it might be in Maine. Or possibly Prince Edward Island. Toronto is, after all, famous for their lobster.

There are plenty more bad maps out there, if you have a favorite let us know.

But for now take solace in the fact that you’re not trying to find the Ringwood location of Australian electronics retailer, Jaycar Electronics.

You could be driving for a long time.

About Sean Biehle

I’m a Taurus who enjoys rainy Sunday afternoons, open source technology, and unicorns.

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