Squeak of the Week

Brands often have to come up with creative ways to gain a competitive advantage. This requires repackaging and renaming common ingredients. Are they insulting our intelligence with their duplicity or does this type of marketing really work?

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Last month, as part of a nationwide effort to reinvent itself, Starbucks started My Starbucks Idea to solicit consumer feedback on its stores, products and image problems. If the ?70s were dubbed the Me Decade, this era could well be the My Decade.

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I’d like to take a moment to thank the leading thinkers of the advertising industry who’ve selflessly dedicated themselves to documenting and sharing their wisdom. I’ve read a few of their books. They were very nice. I will, however, never read another one. Don’t need to. I have a cat. I recommend this to everyone. [...]

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Creative Department launches a history-inspired outdoor campaign for the venerable Ohio inn. In one ad, Civil War General U.S. Grant leans on a butter knife with the slogan, "He fought for the union of our lamb and mint jelly. The Golden Lamb, Est. 1803."

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This month we launched a new outdoor campaign for Ohio’s oldest inn, The Golden Lamb. Conceived and executed by the Creative Department’s “Two Johns”, copywriter, John Graham and art director, John Doubet, the ads feature the incredible illustrations of Matt Collins (a resident of Connecticut, Collins’ grandfather used to take him there as a youngster). [...]

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