Squeak of the Week

Seeds of Inspiration for December 10th:

• The ’60s as the Good Old Days - IF you remember the ’60s, as a popular saying goes, you probably weren’t there. No matter. Madison Avenue is taking you back with a skein of campaigns celebrating sights and sounds of the decade.
• Beware the Advertising Pretest - Some of the most successful campaigns flunked out in pretesting, which still can’t predict well how ads will be received in the real world.
• CSS Sprites: What They Are, Why They’re Cool, and How To Use Them - Using CSS sprites to reduce server requests and decrease images sizes.