When a startup shows an estimated $150 million in revenue, isn’t wildly profitable, and doesn’t have a clear revenue model, no company in its right mind would give it a $15 billion valuation – except, it seems, if we’re talking about Facebook.
Archive for October, 2007
We are extremely proud of each and every client relationship that we’ve forged over the years, but one of our most gratifying partnerships has been with Cincinnati’s Busken Bakery. In 1997, the year we began punching and kneading the brand, we just knew that we’d help Busken rise to the top. But we never imagined that we’d still be pounding away 10 years later.
To celebrate a decade of advertising that takes the cake, we’re happy to announce Have a Crumby Book: A Collection of Wit and Whimsy from Cincinnati’s Favorite Bakery which is scheduled for a Nov. 1 release by Clerisy Press. Written by Cincinnati Enquirer business columnist John Eckberg, the book offers a glimpse at the evolution of dozens of outdoor and print ads as well as a history of the bakery.
Here’s an excerpt:
(During the Great Depression of the 1930s) if housewives could not get to Busken Bakery, then the bakery would come to them. Twill Hawkins had his own way of letting people know he had arrived. He’d pull into a block, park his truck, grab a skillet that hung by the truck door and clang it until the housewives emerged – donuts for a nickel back then. The heavenly smells were still free.
The book’s been getting its own share of press lately, which is just icing on the cake.
Read more about Have a Crumby Book:
- Lit Chick – “Busken Bakery: from billboards to book“
- John Eckberg, The Daily Grind – “Informing you, I’ve learned a lot“
- Sara Pearce, Cincinnati Enquirer – “Busken billboards in book“
- Katherine L. Sontag, Cincinnati Magazine – “Busken’s Book of Freshly Baked Billboard Ads“
Or pick up your own copy from your local bookstore or online at Amazon.
Apple watched its quarterly financials push the company’s stock price up to around $187 a share, vaulting the iPod maker’s market cap past IBM’s, the target of Apple’s infamous "1984" ad, by about $6 billion.
The search giant is set to announce a partnership today with the Nielsen Company that will give advertisers a more vivid and accurate snapshot of how many people are viewing commercials on a second-by-second basis, and who those people are.
A major Google page rank update has punished large scale blog link farms and similar sites indulging in heavy cross linking by dramatically cutting their Google page rank scores.