Squeak of the Week

Greetings. Relax. And enjoy a fresh twist on the creative you love so much. SuperBowl XLI is looming large. And we're only half interested in the game. The guaranteed contest is the battle of the advertisers. This year, we'll see about 60 or so very funny uber-produced ads that we're going to take in for the first time. Anheuser-Busch with the King of Beers looks to be the Sovereign of SluperBowl ads again. They're poised to give us 10 new offerings. And they're sure to be on top of their game to beat the reigning champ Magic Fridge from last year. Here's a clipreel preview of the Bud spots:

My other fav is the Nationwide spot. They've concocted a spot featuring Kevin Federline being rudely snapped out of a rap video gone bad daydream into a burger-flipping job with the "Life Comes At You Fast" surprise closer. (Brilliant campaign.) Thanks to the kids at PopSugar, you don't have to wait until Sunday.

The really funny thing about the burger flipping spot is that it has the National Restaurant Association in a flippin flap. They think this spot is an insult to the approximately 12.5 million people in the restaurant industry. You think? I think it's the NRA's low-budget grab at some Super Bowl limelight and has no basis in reality. It's not demeaning in the least. The Nationwide spot just powerfully highlights the fine fine line between pop culture maximum megabucks and minimum wage that can be crossed in a heartbeat. Is the spot funny? Undoubtedly. Could it happen? Not likely. But is it real? You know it is. How's your insurance?

Gimme a line back. Let me know what you think. In the meanwhile, set your Creative Juicer to frappe and we'll see what we get.