Squeak of the Week

We’re proud to announce the launch of the new BioEchoes website. BioEchoes is a biomedical engineering professional services firm that focused on showing their clients how safety factors and innovation can serve the greater good. The design features BioEchoes new brand identity and tagline (Greater Insight. Greater Good.), also designed by the Creative Department.

WEBSITE CONCEPT: Sean Biehle, Jennifer Schwab
DESIGN: Jennifer Schwab
FLASH DESIGN: Ian Monk
CONTENT: Sean Biehle
DEVELOPERS: Taylor MacDonald

LOGO DESIGN: Jennifer Schwab
TAGLINE: Sean Biehle

ASSOCIATE CREATIVE DIRECTOR: Brandon Blank
BRAND MANAGER: Jacqui Killen
PROJECT MANAGER: Lauren Shaffer

First it was Marcia, Marcia, Marcia! Now it’s Alice, Alice, Alice. When will Jan ever catch a break?

Online marketplace, Alice.com, enters an already crowded ecommerce space today with an intriguing economic proposition for consumers and packaged goods companies. Consumers get free shipping and low prices on everything from detergent to bodywash to toilet paper and CPG manufacturers like P&G get to pocket some of the retail markup traditionally taken by the likes of retailers like Kroger and Wal-mart. The site works like Peapod.com or the now defunct Webvan in that it’s kind of a personal shopper of sorts. You tell Alice what you need, and then you get an ‘Alice’ box delivered directly to your door. There’s a minimum order of 6 items and you gotta pay state sales tax, but if you have a family and want to avoid a lengthy trip to the store for household staples, Alice might be a good bet.

We’ve been talking a lot internally about the great job the creative team at BBDO does of incorporating the bars from the “More bars in more places” theme into every visual ad, whether it be print, OOH, or TV. Take for example the current :30 TV spot featuring Blake Mycoskie, the Chief Shoe Giver for TOMS Shoes.

From the opening shot, with the chaffs of wheat blowing in the wind, to the close, with the tires on the playground, it seems like EVERY shot has the five bar icon. How many can you count?

TOMS Shoes One for One program operates on a simple premise: For every pair you purchase, TOMS will give a pair of shoes to a child in need. It’s a worthy cause, and I can attest to the fact that the shoes are very comfortable (they tend to run small for mens’ sizes, though, so take that into consideration when ordering).

You can watch the making of the TOMS Shoes ad here:

Don’t crap on the app.

Funny look at how costs figure into the vendor-client relationship.