After opening their first store in 2007, Tazza Mia had grown to the Cincinnati area’s second largest coffee shop. They needed to create more brand awareness to gain entry into grocery stores (Kroger, Biggs, etc.) and open their next store—online.
The Challenge
The original site was built in Flash and sorely lacking search engine presence. Additionally, Tazza Mia wanted the ability to expand their reach by selling coffee beans online.
The Solution
We chose to move the website to Drupal to leverage its content management capabilities and built out the e-commerce store using Uber Cart. The resulting site has much more search engine indexed content and allows for the coffee shop to easily update menu and promotional items. Additionally, the new site better matches the physical store design.
Credits
Copywriter: Sean Biehle
Art Director: Brandon Blank
Web Developers: Taylor MacDonald & Jeff Lay
Click an image below to view screenshots (includes shots of old site) or visit the site (opens in new window).
The second installment of our first Learn Sumpin Happy Hour features an overview of the components that make up a website. This segment discusses a slew of acronyms, include URL, IP, and DNS. Watch the video below to find out what the heck these letters mean.
In an effort to spread some wealth across the agency, every other Thursday here at Creative Department will feature a “Learn Sumpin Happy Hour”. A handful of our interactive staff will educate the greater staff on all things digital. The goal of these happy hours is to lay a standard foundation of technology across our team, understand where the winds are shifting, and maybe even get everyone in house writing a little code. And of course, they’ll be a brew or two involved.
As part of this education series, we will be posting snippets from each lesson here on our blog. The first happy hour took place on May 20th, starting at the baseline with “What is a Website?” Below is the first snippet from this lesson where Taylor presents a brief history of that famous series of tubes, the Internet.
After being voted Best Coffeeshop in Cincinnati on Metromix, tazza mia looks to defend its crown and educate the masses next Wednesday on Fountain Square.
The Cincinnati coffee roaster and cafe will be joined by 9 other area coffee shops for a coffee tasting and sampling event from 6am-10am. You’ll finally have the chance to compare tazza mia’s locally roasted beans side-by-side with the bigger chains who ship their coffee to Cincinnati.
Head barista, Bob Bonder, will be on hand with a roaster to explain the roasting process and how it results in a fresher and more flavorful cup of coffee.
KISS 107 FM will be broadcasting live, so make your way down to the square and pick up a free Business Courier
Creative Department designer, Ryan Bennett, is one creative guy. He won a National Addy this past year for his work on the P&G Design Survival Guide, but his creativity has helped him win something much more important than awards. It’s helped him win the heart of his girlfriend, Tiffany.
Tiffany’s best friend in the whole world (outside of Ryan, of course) lives in Brazil. And the two haven’t seen each other in a long time. To reunite the two friends, Ryan gave Tiffany the gift of a round trip plane ticket.
A wonderfully thoughtful gift. Something that really sets the bar high for you guys out there.
But it was the way this gift was packaged that was truly special. Ryan presented the ticket with this video:
Now if that doesn’t make you smile, call 9-1-1, because you may not have a pulse.
The thing is, Ryan is always doing stuff like this. He constantly looks for new ways to channel his creativity and Tiffany is often the fortunate recipient. Which brings us to Ryan’s crowning achievement.
This past weekend, Ryan convinced Tiffany that he had managed to get an art installation put on exhibit at Newport on the Levee’s Art on the Levee. He told her that it was a sculpture he had created for The Creative Department and she should really come and see it, he was really proud of his work.
Ladies and gentlemen, if the above video gave you designs on stealing Tiffany’s man, you can forget it.
Ryan Bennett is now taken.
(Click the first image to enlarge and navigate through a slideshow)
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About
The Creative Department is a rebel band of brand strategists, designers, copywriters, and web whiz kids who team up to breathe life into brands. Squeak of the Week is where the good, clean, fun begins.
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