Creative Dept Wins Bucketful of AAF Addy Awards 2014

The gods of advertising were smiling on Creative Department this year again. When the haze cleared at the end of the night at the Cincinnati AAF Addy Award Show on Feb 22, 2014, Creative Department walked out with 6 Gold Addys and 6 Silver Addys in our beer bucket. What makes the victory even sweeter (besides the fact that we first had to drink all the beers in our bucket) was that of the 12 awards, 10 different Creative Department clients were represented. It’s a testimony to the caliber of client attracted to our agency expecting outstanding work. And it’s a testimony to our brand strategy, creative and development teams who delivered by the bucketful.
AddyBucket
The Cincinnati Addy Awards set out to honor the best creative work produced in the city in 2013. Creative Department emerged as one of the bigger winners of the coveted prizes. Out of some 40 agencies submitting work, we won over 20% of the 26 total Gold Addys awarded that night.

Here’s a summary of the night’s haul…

 

 

Listing of Creative Department Addy Awards:

GOLD

  • CINCINNATI CHILDREN’S: Cincinnati Walks for Kids – Collateral Brochure
  • CINCINNATI CHILDREN’S: Cincinnati Walks for Kids – Collateral Special Event Material Campaign
  • CLINK BARWARE: Gift Guide – Digital Advertising Online Publication
  • HILLENBRAND: Campisms – Collateral Book Design
  • QVIDIAN: Sales Brochure – Collateral Brochure
  • TAG N GO: GPS System – Collateral Poster

SILVER

  • CINCINNATI SHAKESPEARE COMPANY: Shakesbeer Label – POP or POS Materials
  • CLINK BARWARE: Logo – Elements of Advertising – Visual
  • FITWORKS: Do What Works –Collateral – Poster Campaign
  • FUZZROCKET: Merch –Direct Marketing – Specialty Advertising
  • MONTGOMERY INN: Website –Digital Advertising – Websites Consumer
  • VIAMEDIA: Campaign – Consumer or Trade Advertising Publication

About Steve Deiters

Steve graduated from Miami University in 1982, before flexing his creative muscle at Creative Dimensions, Richardson Advertising, Stockton West Burkhardt, and Tepe Hensler Westerkamp before co-founding The Creative Department in 1992. A writer by trade, Steve brings decades of strategy development, acrylic ad trophies and inspired creative work to a wide range of clients.

Our Electric Citizen

CEA, CityBeat, Electric Citizen

Laura showing off her mad style, and CEA award.

Congratulations to our very own brand leader rockstar, and now official rockstar Laura Dolan. Her band Electric Citizen won Best Rock Band at this past Sunday’s Cincinnati Entertainment Awards, put on by CityBeat.

Laura may spend 60+ hours a week working for CD and our clients, but when the rest of us cozy up on the couch for a Netflix marathon, Laura provides vocals, songwriting, and well, a zeppelin of style to her band Electric Citizen. Their next show is Saturday February 8th at Northside’s Comet bar. Catch them before it goes to her head and they move to LA. Kidding, but really. They released a stream of a song from their new album after the win and it sounds so good you’d think they’ve been snorting ants poolside.

 

About Christina Pfeffer

Christina attended the University of Cincinnati where she majored in Communications (with a focus in Mass Media and Rhetoric) and minored in Fine Arts and Art History. She worked at the Cincinnati Art Museum in Institutional Advancement where she managed volunteers and fundraisers, until jumping ship to advertising.

Someone Didn’t Do Their Jobs

Jobs Movie, Avedon, Poster

I actually have a visceral reaction to how awful this poster is. (stomach turn/gag)

I don’t mean to be a hater. But I’m going to be one anyway, and talk about all the things wrong with the Jobs Movie aesthetic representation. Starting with the poster and then the web design.

I get the poster’s Richard Avedon reference – Jobs loved the Beatles, and they went through their whole psychedelic phase. I can hear/see the art director now “It’s the way he’s always wanted to be seen a visionary otherworldly way, man.” However, I find it more reflective of the polarized photography class I took in High School.

It seems so outside Apple’s clean line aesthetic. In my humble opinion, I would have went more along the drawings of John Lennon to bring in the reference and still maintain a relevant branding.

It captures the brilliant minimalism of Apple’s iconic designs, and even more directly addresses Jobs’ undying devotion to the fab-four.

Lennon, Yoko Ono, Beatles, Apple

Way more apple-ly.

Now lets discuss the website? I can’t even figure this one out. Did Microsoft do this just confuse everyone? So many questions. Just look.

Exhibit A

The Jobs movie website interface:

Windows, Apple, Jobs Movie

Windows, Apple, Jobs Movie

Exhibit B

Windows phone interface:

Windows, Apple, Jobs Movie

windows, apple, jobs movie

I can’t be the only one noticing this disturbing parallel. I don’t see how this didn’t come up in the design process. The same as when Lady Gaga put out that song that sounded exactly like Madonna and everyone didn’t understand how that wasn’t caught in the studio.

What do you think? Am I completely off? Do you see a purpose in this that I’m missing?

About Christina Pfeffer

Christina attended the University of Cincinnati where she majored in Communications (with a focus in Mass Media and Rhetoric) and minored in Fine Arts and Art History. She worked at the Cincinnati Art Museum in Institutional Advancement where she managed volunteers and fundraisers, until jumping ship to advertising.

Holy Grail Advertising

jay z, magna carta holy grail

Can we talk about how beautiful this cover art is?

Jay Z, the HOVA, is kind of a big deal. Not only is he a musical genius, he’s a role model (Is that a stretch? I’m doing alright following him) and now a spokesperson for Samsung. His most recent album Magna Carta Holy Grail dropped yesterday for the masses. But Samsung customers were able to download an app on July 4th to get early (legal) access. Here he is being a music wizard.

There were some hiccups. The app was overloaded with fans and resulted in countless tweets and facebook statuses (I prefer stati but that’s not grammatical) of disgruntled fans.  Regardless of the flaws, what’s interesting is the integration of advertising and art. With record sales not being much of a revenue pull for artists I could see how this would be a pretty sweet deal. I think by definition this is a sell-out, but that’s becoming more and more acceptable as it’s becoming harder and harder for musical artists to bank off their work. (Jay-Z excluded. I think he’s doing just fine.)

Rockers Queens of the Stone Age released their new album, …Like Clockwork, June 3rd this year to much acclaim, but has gotten another round of adoration for their brilliant release on a flash drive.  This wouldn’t be as interesting except that Fred Armisen (of SNL and Portlandia fame) delivers his best Mike Levey impersonation selling you the album in the way of the future, on an 8GB USB drive.  The USB contains not only the entire album as one would expect, but all the liner notes, images, and all of the QOTSA music videos. Wait there’s more! It’s also a bottle opener.

Just another example of how artists are having to be more creative outside the studio to get their sales up. More and more needs to be offered in order to get fans to buy rather than download. Where do you see this trend going? Do you think these artists are sell-outs? Why do you have a Samsung instead of an iPhone?

fred armisen, QOTSA

HOW DO THEY WORK?

About Christina Pfeffer

Christina attended the University of Cincinnati where she majored in Communications (with a focus in Mass Media and Rhetoric) and minored in Fine Arts and Art History. She worked at the Cincinnati Art Museum in Institutional Advancement where she managed volunteers and fundraisers, until jumping ship to advertising.

15%

tumblr, cheerios, census, advertising

Sometimes people do great things with technology. Photographer Michael David Murphy started a Tumblr of interracial families as a response to that Cheerios commercial.

On the About Page of the site it references the 2008 Census finding that 15% of new marriages were interracial. A number that is growing pretty rapidly over the past 10 years. It’s a pretty heartwarming tribute to family, and can hopefully remove at least one person’s concept of “I vs. other.” I don’t know how anyone could look at all these adorable families and not just think they’re the cutest ever.

Then again if you happen to be one of the people opposed to seeing such joy and love perhaps you’re just getting grumpy and need to eat some Cheerios? I heard they’re good for your heart.

That’s one of the great things about a service like Tumblr, or any Social Media; you can send a message quickly and reach the masses.  We saw it in Egypt, in Turkey, in Russia, people just want to be heard and understood.

About Christina Pfeffer

Christina attended the University of Cincinnati where she majored in Communications (with a focus in Mass Media and Rhetoric) and minored in Fine Arts and Art History. She worked at the Cincinnati Art Museum in Institutional Advancement where she managed volunteers and fundraisers, until jumping ship to advertising.